Welcome to the 2014 Reseller Conference Agenda preview. Registration will commence at 12:30pm on Sunday 27th April. The conference will start promptly at 14:00. Please select your brand below to view the full conference agenda. 


Alphacam

Sunday 27th

Session

Presentation

Presenter

14:00 Group Welcome & House Rules Marc Freebrey
14:10 Group Vero Software Update Richard Smith
14:30 Group WorkNC Product Introduction Simon Lee
14:40 Group Regional Updates Steve Sivitter
15:00 - 15:30 Group Building Credibility & Becoming a Trusted Advisor 
People do business with people they like and trust. This talk aims to clarify how trust, credibility and rapport are built, and how to ultimately get your customer to see you as a Trusted Advisor.
Peter Svenneby
15:30 - 16:00   Coffee / Tea  
16:00 - 16:40 Brand Alphacam Review 2013 Nick Spurrett
16:40 - 17:00 Brand Promoting Alphacam / Marketing Update Nick Spurrett / Marc Freebrey
17:00 - 17:30 Brand Østjydsk CAD-CAM A/S - APM World Michael Pettit
       
19:30 - Late Group Wilderness Swamp Dinner  

 

Monday 28th

Session

Presentation

Presenter

09:00 - 09:40 Brand Alphacam 2013 - Real World Andrew Harfield / Paul Green
09:40 - 10:00 Brand Alphacam Case Study - Nuttalls  Nick Spurrett / Michael Pettit
10:00 - 10:30 Brand Job Reports Paul Green / Dave Williams
10:30 - 11:00   Coffee / Tea  
11:00 - 11:30 Group

Prospecting and The Art of Finding New Business

New business is the root of growth… companies that aren't growing are in danger of going away. During this talk we'll discuss how Selling and Prospecting are different processes, and we'll lay out the framework for developing new business, both with new customers and with old.  
Peter Svenneby
11:30 - 12:00 Group Building Partner Relationships Raf Lobato / Wes Tonks
12:00 - 12:30 Group

Manufacturing Outlook:  A World View

This Manufacturing Outlook presentation will explore the “most likely” trajectory of the world machine tool markets for 2014. Steve will provide insights on how to best take advantage of these trends in your manufacturing business by providing a better understanding of the market forces that drive product technologies and process innovations to meet the world’s manufacturing needs.

Steve Kline Jr., Director of Market Intelligence, Gardner Business Media
12:30 - 14:00   Lunch  
14:00 - 15:00 Brand Alphacam 2014 R2 Andrew Harfield / Paul Green
15:00 - 15:30 Brand Blue Sky Thinking Nick Spurrett / Dave Williams
15:30 - 16:00   Coffee / Tea  
16:00 - 17:00 Joint / Break-out
The Art of Influence - Conversational Skills for Selling 
The breakout session will be an interactive session with discussion and practice around sales conversation skills.  We'll discuss attitude, perspective, ego and dialog, and work to develop some simple habits that are guaranteed to help you with handling some of your most difficult sales situations.  
Peter Svenneby
17:00 - 17:30 Brand Alphacam 5-Axis Nick Spurrett / Dave Williams
       
19:30 - Late Group Conference Gala Dinner  

 

Monday 28th

Session

Presentation (Optional)

Presenter

17:40 - 18:30 Optional

The Importance of Branding & Media Usage in Manufacturing

Brand awareness is essential in today’s industrial equipment and services buying cycle.  Industrial buyers rely on sources and suppliers that they recognize and trust.  In this presentation, Travis will address issues around branding, media channels, vendor selection, lead acquisition and contact preferences amongst manufacturing professionals.  These insights will provide an overview of media use in manufacturing and what that means for supplier companies and marketing professionals targeting this unique audience.

Travis Egan, Group Publisher, Gardner Business Media

 

Tuesday 29th

Session

Presentation

Presenter

09:00 - 10:00 Brand Alphacam Automation Hector Henry / Perry Boyett
10:00 - 10:30 Brand Alphacam Masterclass Andrew Harfield / Michael Pettit
10:30 - 11:00   Coffee / Tea  
11:00 - 11:20 Group Marketing Overview / Tricks Marc Freebrey
11:20 - 11:40 Group Group Case Study TBA
11:40 - 12:10 Group
Anatomy of an Effective Sales Process
A good sales process is a series of incremental steps, each leading progressively closer to a close.  We'll discuss some key ideas behind effective sales processes and effective sales pipeline management.  
Peter Svenneby
12:10 - 12:30 Group Thank You & Closing Thoughts  Richard Smith

 

Cabinet Vision

Sunday 27th

Session

Presentation

Presenter

14:00 Group Welcome & House Rules Marc Freebrey
14:10 Group Vero Software Update Richard Smith
14:30 Group WorkNC Product Introduction Simon Lee
14:40 Group Regional Updates Steve Sivitter
15:00 - 15:30 Group Building Credibility & Becoming a Trusted Advisor 
People do business with people they like and trust. This talk aims to clarify how trust, credibility and rapport are built, and how to ultimately get your customer to see you as a Trusted Advisor.
Peter Svenneby
15:30 - 16:00   Coffee / Tea  
16:00 - 16:20 Brand Cabinet Vision Review 2013 Richard Chappell
16:20 - 17:00 Brand Reseller Successes CP
17:00 - 17:30 Brand Cabinet Vision Successes - US DES
       
19:30 - Late Group Wilderness Swamp Dinner  

 

Monday 28th

Session

Presentation

Presenter

09:00 - 09:20 Brand Marketing CV in your territory PL
09:20 - 09:40 Brand Supporting CV in your territory CM
09:40 - 10:30 Brand CV Roadmap CM
10:30 - 11:00   Coffee / Tea  
11:00 - 11:30 Group

Prospecting and The Art of Finding New Business

New business is the root of growth… companies that aren't growing are in danger of going away. During this talk we'll discuss how Selling and Prospecting are different processes, and we'll lay out the framework for developing new business, both with new customers and with old.  
Peter Svenneby
11:30 - 12:00 Group Building Partner Relationships Raf Lobato / Wes Tonks
12:00 - 12:30 Group

Manufacturing Outlook:  A World View

This Manufacturing Outlook presentation will explore the “most likely” trajectory of the world machine tool markets for 2014. Steve will provide insights on how to best take advantage of these trends in your manufacturing business by providing a better understanding of the market forces that drive product technologies and process innovations to meet the world’s manufacturing needs.

Steve Kline Jr., Director of Market Intelligence, Gardner Business Media
12:30 - 14:00   Lunch  
14:00 - 15:00 Joint / Break-out
The Art of Influence - Conversational Skills for Selling 
The breakout session will be an interactive session with discussion and practice around sales conversation skills.  We'll discuss attitude, perspective, ego and dialog, and work to develop some simple habits that are guaranteed to help you with handling some of your most difficult sales situations.  
Peter Svenneby
15:00 - 15:30 Brand New Products for 2014 CM
15:30 - 16:00   Coffee / Tea  
16:00 - 17:30 Brand
CV Version 9 - A New World
CM
       
19:30 - Late Group Conference Gala Dinner  

 

Monday 28th

Session

Presentation (Optional)

Presenter

17:40 - 18:30 Optional

The Importance of Branding & Media Usage in Manufacturing

Brand awareness is essential in today’s industrial equipment and services buying cycle.  Industrial buyers rely on sources and suppliers that they recognize and trust.  In this presentation, Travis will address issues around branding, media channels, vendor selection, lead acquisition and contact preferences amongst manufacturing professionals.  These insights will provide an overview of media use in manufacturing and what that means for supplier companies and marketing professionals targeting this unique audience.

Travis Egan, Group Publisher, Gardner Business Media

 

Tuesday 29th

Session

Presentation

Presenter

09:00 - 09:30 Brand Automating Drawings SN
09:30 - 10:30 Brand Competing with Brand X DES / CM
10:30 - 11:00   Coffee / Tea  
11:00 - 11:20 Group Marketing Overview / Tricks Marc Freebrey
11:20 - 11:40 Group Group Case Study TBA
11:40 - 12:10 Group
Anatomy of an Effective Sales Process
A good sales process is a series of incremental steps, each leading progressively closer to a close.  We'll discuss some key ideas behind effective sales processes and effective sales pipeline management.  
Peter Svenneby
12:10 - 12:30 Group Thank You & Closing Thoughts  Richard Smith

 

Edgecam

Sunday 27th

Session

Presentation

Presenter

14:00 Group Welcome & House Rules Marc Freebrey
14:10 Group Vero Software Update Richard Smith
14:30 Group WorkNC Product Introduction Simon Lee
14:40 Group Regional Updates Steve Sivitter
15:00 - 15:30 Group Building Credibility & Becoming a Trusted Advisor 
People do business with people they like and trust. This talk aims to clarify how trust, credibility and rapport are built, and how to ultimately get your customer to see you as a Trusted Advisor.
Peter Svenneby
15:30 - 16:00   Coffee / Tea  
16:00 - 16:20 Brand Welcome & Business Update Raf Lobato
16:20 - 16:40 Brand Agenda & 2014 R2 Opening Review CE
16:40 - 17:00 Brand Edgecam Workflow Solids (EWS) AS
17:00 - 17:30 Brand Part Modeler - 2D to 3D WW
       
19:30 - Late Group Wilderness Swamp Dinner  

 

Monday 28th

Session

Presentation

Presenter

09:00 - 10:00 Joint / Break-out
The Art of Influence - Conversational Skills for Selling 
The breakout session will be an interactive session with discussion and practice around sales conversation skills.  We'll discuss attitude, perspective, ego and dialog, and work to develop some simple habits that are guaranteed to help you with handling some of your most difficult sales situations.  
Peter Svenneby
10:00 - 10:30 Brand Edgecam Marketing Review Marc Freebrey
10:30 - 11:00   Coffee / Tea  
11:00 - 11:30 Group

Prospecting and The Art of Finding New Business

New business is the root of growth… companies that aren't growing are in danger of going away. During this talk we'll discuss how Selling and Prospecting are different processes, and we'll lay out the framework for developing new business, both with new customers and with old.  
Peter Svenneby
11:30 - 12:00 Group Building Partner Relationships Raf Lobato / Wes Tonks
12:00 - 12:30 Group

Manufacturing Outlook:  A World View

This Manufacturing Outlook presentation will explore the “most likely” trajectory of the world machine tool markets for 2014. Steve will provide insights on how to best take advantage of these trends in your manufacturing business by providing a better understanding of the market forces that drive product technologies and process innovations to meet the world’s manufacturing needs.

Steve Kline Jr., Director of Market Intelligence, Gardner Business Media
12:30 - 14:00   Lunch  
14:00 - 14:20 Brand Adveon by Sandvik Sandvik
14:20 - 14:40 Brand Usability improvements in Edgecam LR
14:40 - 15:00 Brand Turning on a Milling Machine AS
15:00 - 15:15 Brand Demo Training - What can be learnt WW
15:15 - 15:30 Brand The art of Customer engagement WW
15:30 - 16:00   Coffee / Tea  
16:00 - 16:30 Brand
Professional Presentations and materials
CE
16:30 - 17:00 Brand The 3 Levels of Intelligence LR
17:00 - 17:30 Brand Product Outlook & Vision RL
       
19:30 - Late Group Conference Gala Dinner  

 

Monday 28th

Session

Presentation (Optional)

Presenter

17:40 - 18:30 Optional

The Importance of Branding & Media Usage in Manufacturing

Brand awareness is essential in today’s industrial equipment and services buying cycle.  Industrial buyers rely on sources and suppliers that they recognize and trust.  In this presentation, Travis will address issues around branding, media channels, vendor selection, lead acquisition and contact preferences amongst manufacturing professionals.  These insights will provide an overview of media use in manufacturing and what that means for supplier companies and marketing professionals targeting this unique audience.

Travis Egan, Group Publisher, Gardner Business Media

 

Tuesday 29th

Session

Presentation

Presenter

09:00 - 09:15 Brand What has essentially changed AS
09:15 - 09:30 Brand Business Partners a year on WT
09:30 - 10:00 Brand Realizing the value of SMP DL
10:00 - 10:30 Brand A topic to close the conference WW
10:30 - 11:00   Coffee / Tea  
11:00 - 11:20 Group Marketing Overview / Tricks Marc Freebrey
11:20 - 11:40 Group Group Case Study TBA
11:40 - 12:10 Group
Anatomy of an Effective Sales Process
A good sales process is a series of incremental steps, each leading progressively closer to a close.  We'll discuss some key ideas behind effective sales processes and effective sales pipeline management.  
Peter Svenneby
12:10 - 12:30 Group Thank You & Closing Thoughts  Richard Smith

 

Radan

Sunday 27th

Session

Presentation

Presenter

14:00 Group Welcome & House Rules Marc Freebrey
14:10 Group Vero Software Update Richard Smith
14:30 Group WorkNC Product Introduction Simon Lee
14:40 Group Regional Updates Steve Sivitter
15:00 - 15:30 Group Building Credibility & Becoming a Trusted Advisor 
People do business with people they like and trust. This talk aims to clarify how trust, credibility and rapport are built, and how to ultimately get your customer to see you as a Trusted Advisor.
Peter Svenneby
15:30 - 16:00   Coffee / Tea  
16:00 - 16:30 Brand Radan Welcome & Introduction Chris Aston
16:30 - 17:10 Brand Successfully selling Radan DW
17:10 - 17:30 Brand Radan Competition OK
       
19:30 - Late Group Wilderness Swamp Dinner  

 

Monday 28th

Session

Presentation

Presenter

09:00 - 09:45 Brand Sales Opportunities Chris Aston
09:45 - 10:30 Brand The future for Logisitcs OK
10:30 - 11:00   Coffee / Tea  
11:00 - 11:30 Group

Prospecting and The Art of Finding New Business

New business is the root of growth… companies that aren't growing are in danger of going away. During this talk we'll discuss how Selling and Prospecting are different processes, and we'll lay out the framework for developing new business, both with new customers and with old.  
Peter Svenneby
11:30 - 12:00 Group Building Partner Relationships Raf Lobato / Wes Tonks
12:00 - 12:30 Group

Manufacturing Outlook:  A World View

This Manufacturing Outlook presentation will explore the “most likely” trajectory of the world machine tool markets for 2014. Steve will provide insights on how to best take advantage of these trends in your manufacturing business by providing a better understanding of the market forces that drive product technologies and process innovations to meet the world’s manufacturing needs.

Steve Kline Jr., Director of Market Intelligence, Gardner Business Media
12:30 - 14:00   Lunch  
14:00 - 15:00 Brand Reseller Toolkits SW
15:00 - 15:30 Brand A Resller's story TBA
15:30 - 16:00   Coffee / Tea  
16:00 - 17:00 Joint / Break-out
The Art of Influence - Conversational Skills for Selling 
The breakout session will be an interactive session with discussion and practice around sales conversation skills.  We'll discuss attitude, perspective, ego and dialog, and work to develop some simple habits that are guaranteed to help you with handling some of your most difficult sales situations.  
Peter Svenneby
17:00 - 17:30 Brand Reducing Your Support Burden MS
       
19:30 - Late Group Conference Gala Dinner  

 

Monday 28th

Session

Presentation (Optional)

Presenter

17:40 - 18:30 Optional

The Importance of Branding & Media Usage in Manufacturing

Brand awareness is essential in today’s industrial equipment and services buying cycle.  Industrial buyers rely on sources and suppliers that they recognize and trust.  In this presentation, Travis will address issues around branding, media channels, vendor selection, lead acquisition and contact preferences amongst manufacturing professionals.  These insights will provide an overview of media use in manufacturing and what that means for supplier companies and marketing professionals targeting this unique audience.

Travis Egan, Group Publisher, Gardner Business Media

 

Tuesday 29th

Session

Presentation

Presenter

09:00 - 09:20 Brand Radan Marketing Review Marc Freebrey
09:20 - 10:00 Brand Radan 2015 Roadmap OK
10:00 - 10:30 Brand Clossing Session SW / CA
10:30 - 11:00   Coffee / Tea  
11:00 - 11:20 Group Marketing Overview / Tricks Marc Freebrey
11:20 - 11:40 Group Group Case Study TBA
11:40 - 12:10 Group
Anatomy of an Effective Sales Process
A good sales process is a series of incremental steps, each leading progressively closer to a close.  We'll discuss some key ideas behind effective sales processes and effective sales pipeline management.  
Peter Svenneby
12:10 - 12:30 Group Thank You & Closing Thoughts  Richard Smith

 

SURFCAM

Sunday 27th

Session

Presentation

Presenter

14:00 Group Welcome & House Rules Marc Freebrey
14:10 Group Vero Software Update Richard Smith
14:30 Group WorkNC Product Introduction Simon Lee
14:40 Group Regional Updates Steve Sivitter
15:00 - 15:30 Group Building Credibility & Becoming a Trusted Advisor 
People do business with people they like and trust. This talk aims to clarify how trust, credibility and rapport are built, and how to ultimately get your customer to see you as a Trusted Advisor.
Peter Svenneby
15:30 - 16:00   Coffee / Tea  
16:00 - 16:15 Brand SURFCAM Welcome / Introduction SURFCAM
16:15 - 17:00 Brand Reseller Focus SURFCAM
17:00 - 17:30 Brand 2013 Sales Review SURFCAM
       
19:30 - Late Group Wilderness Swamp Dinner  

 

Monday 28th

Session

Presentation

Presenter

09:00 - 10:00 Brand SURFCAM 2014 R2 SURFCAM
10:00 - 10:30 Brand Part Modeler 2014 SURFCAM
10:30 - 11:00   Coffee / Tea  
11:00 - 11:30 Group

Prospecting and The Art of Finding New Business

New business is the root of growth… companies that aren't growing are in danger of going away. During this talk we'll discuss how Selling and Prospecting are different processes, and we'll lay out the framework for developing new business, both with new customers and with old.  
Peter Svenneby
11:30 - 12:00 Group Building Partner Relationships Raf Lobato / Wes Tonks
12:00 - 12:30 Group

Manufacturing Outlook:  A World View

This Manufacturing Outlook presentation will explore the “most likely” trajectory of the world machine tool markets for 2014. Steve will provide insights on how to best take advantage of these trends in your manufacturing business by providing a better understanding of the market forces that drive product technologies and process innovations to meet the world’s manufacturing needs.

Steve Kline Jr., Director of Market Intelligence, Gardner Business Media
12:30 - 14:00   Lunch  
14:00 - 15:00 Joint / Break-out
The Art of Influence - Conversational Skills for Selling 
The breakout session will be an interactive session with discussion and practice around sales conversation skills.  We'll discuss attitude, perspective, ego and dialog, and work to develop some simple habits that are guaranteed to help you with handling some of your most difficult sales situations.  
Peter Svenneby
15:00 - 15:30 Brand SURFCAM Marketing review SURFCAM
15:30 - 16:00   Coffee / Tea  
16:00 - 16:20 Brand
CLS Licensing
SURFCAM
16:20 - 16:40 Brand Customer Portal SURFCAM
16:40 - 17:00 Brand SURFCAM Support SURFCAM
17:00 - 17:30 Brand Educational Systems/Licensing SURFCAM
       
19:30 - Late Group Conference Gala Dinner  

 

Monday 28th

Session

Presentation (Optional)

Presenter

17:40 - 18:30 Optional

The Importance of Branding & Media Usage in Manufacturing

Brand awareness is essential in today’s industrial equipment and services buying cycle.  Industrial buyers rely on sources and suppliers that they recognize and trust.  In this presentation, Travis will address issues around branding, media channels, vendor selection, lead acquisition and contact preferences amongst manufacturing professionals.  These insights will provide an overview of media use in manufacturing and what that means for supplier companies and marketing professionals targeting this unique audience.

Travis Egan, Group Publisher, Gardner Business Media

 

Tuesday 29th

Session

Presentation

Presenter

09:00 - 09:20 Brand SURFCAM 2015 R1 SURFCAM
09:20 - 10:00 Brand SURFCAM Future Product Direction SURFCAM
10:00 - 10:30 Brand Open Session / Q & A SURFCAM
10:30 - 11:00   Coffee / Tea  
11:00 - 11:20 Group Marketing Overview / Tricks Marc Freebrey
11:20 - 11:40 Group Group Case Study TBA
11:40 - 12:10 Group
Anatomy of an Effective Sales Process
A good sales process is a series of incremental steps, each leading progressively closer to a close.  We'll discuss some key ideas behind effective sales processes and effective sales pipeline management.  
Peter Svenneby
12:10 - 12:30 Group Thank You & Closing Thoughts  Richard Smith

 

VISI

Sunday 27th

Session

Presentation

Presenter

14:00 Group Welcome & House Rules Marc Freebrey
14:10 Group Vero Software Update Richard Smith
14:30 Group WorkNC Product Introduction Simon Lee
14:40 Group Regional Updates Steve Sivitter
15:00 - 15:30 Group Building Credibility & Becoming a Trusted Advisor 
People do business with people they like and trust. This talk aims to clarify how trust, credibility and rapport are built, and how to ultimately get your customer to see you as a Trusted Advisor.
Peter Svenneby
15:30 - 16:00   Coffee / Tea  
16:00 - 16:20 Brand VISI Introduction / Review Richard Youhill
16:20 - 17:00 Brand Release 21 CAM 2D, AFR, Compass MV
17:00 - 17:30 Brand Product Testing JC
       
19:30 - Late Group Wilderness Swamp Dinner  

 

Monday 28th

Session

Presentation

Presenter

09:00 - 10:30 Brand Release 21 CAD MC / AJ
    Coffee / Tea  
11:00 - 11:30 Group

Prospecting and The Art of Finding New Business

New business is the root of growth… companies that aren't growing are in danger of going away. During this talk we'll discuss how Selling and Prospecting are different processes, and we'll lay out the framework for developing new business, both with new customers and with old.  
Peter Svenneby
11:30 - 12:00 Group Building Partner Relationships Raf Lobato / Wes Tonks
12:00 - 12:30 Group

Manufacturing Outlook:  A World View

This Manufacturing Outlook presentation will explore the “most likely” trajectory of the world machine tool markets for 2014. He will provide insights on how to best take advantage of these trends in your manufacturing business by providing a better understanding of the market forces that drive product technologies and process innovations to meet the world’s manufacturing needs.

Steve Kline Jr., Director of Market Intelligence, Gardner Business Media
12:30 - 14:00   Lunch  
14:00 - 15:30 Brand Release 21 CAM 3D MV
15:30 - 16:00   Coffee / Tea  
16:00 - 17:00 Joint / Break-out
The Art of Influence - Conversational Skills for Selling 
The breakout session will be an interactive session with discussion and practice around sales conversation skills.  We'll discuss attitude, perspective, ego and dialog, and work to develop some simple habits that are guaranteed to help you with handling some of your most difficult sales situations.  
Peter Svenneby
17:00 - 17:30 Brand Customer Portal TS
       
19:30 - Late Group Conference Gala Dinner  

 

Monday 28th

Session

Presentation (Optional)

Presenter

17:40 - 18:30 Optional

The Importance of Branding & Media Usage in Manufacturing

Brand awareness is essential in today’s industrial equipment and services buying cycle.  Industrial buyers rely on sources and suppliers that they recognize and trust.  In this presentation, Travis will address issues around branding, media channels, vendor selection, lead acquisition and contact preferences amongst manufacturing professionals.  These insights will provide an overview of media use in manufacturing and what that means for supplier companies and marketing professionals targeting this unique audience.

Travis Egan, Group Publisher, Gardner Business Media

 

Tuesday 29th

Session

Presentation

Presenter

09:00 - 09:15 Brand VISI Case Study TBS
09:15 - 10:00 Brand VISI Roadmap MC / MV
10:00 - 10:15 Brand VISI Case Study TBA
10:15 - 10:30 Brand Open Session / Q&A RY
10:30 - 11:00   Coffee / Tea  
11:00 - 11:20 Group Marketing Overview / Tricks Marc Freebrey
11:20 - 11:40 Group Group Case Study TBA
11:40 - 12:10 Group
Anatomy of an Effective Sales Process
A good sales process is a series of incremental steps, each leading progressively closer to a close.  We'll discuss some key ideas behind effective sales processes and effective sales pipeline management.  
Peter Svenneby
12:10 - 12:30 Group Thank You & Closing Thoughts  Richard Smith

 

WorkNC

Sunday 27th

Session

Presentation

Presenter

14:00 Group Welcome & House Rules Marc Freebrey
14:10 Group Vero Software Update Richard Smith
14:30 Group WorkNC Product Introduction Simon Lee
14:40 Group Regional Updates Steve Sivitter
15:00 - 15:30 Group Building Credibility & Becoming a Trusted Advisor 
People do business with people they like and trust. This talk aims to clarify how trust, credibility and rapport are built, and how to ultimately get your customer to see you as a Trusted Advisor.
Peter Svenneby
15:30 - 16:00   Coffee / Tea  
16:00 - 16:30 Brand Introduction & Business Briefing Simon Lee
16:30 - 17:30 Brand WorkNC v23 Sales Briefing J-LH/DS
       
19:30 - Late Group Wilderness Swamp Dinner  

 

Monday 28th

Session

Presentation

Presenter

09:00 - 10:00 Joint / Break-out
The Art of Influence - Conversational Skills for Selling 
The breakout session will be an interactive session with discussion and practice around sales conversation skills.  We'll discuss attitude, perspective, ego and dialog, and work to develop some simple habits that are guaranteed to help you with handling some of your most difficult sales situations.  
Peter Svenneby
10:00 - 10:30 Brand Customer Case Study TBC
10:30 - 11:00   Coffee / Tea  
11:00 - 11:30 Group

Prospecting and The Art of Finding New Business

New business is the root of growth… companies that aren't growing are in danger of going away. During this talk we'll discuss how Selling and Prospecting are different processes, and we'll lay out the framework for developing new business, both with new customers and with old.  
Peter Svenneby
11:30 - 12:00 Group Building Partner Relationships Raf Lobato / Wes Tonks
12:00 - 12:30 Group

Manufacturing Outlook:  A World View

This Manufacturing Outlook presentation will explore the “most likely” trajectory of the world machine tool markets for 2014. Steve will provide insights on how to best take advantage of these trends in your manufacturing business by providing a better understanding of the market forces that drive product technologies and process innovations to meet the world’s manufacturing needs.

Steve Kline Jr., Director of Market Intelligence, Gardner Business Media
12:30 - 14:00   Lunch  
14:00 - 14:20 Brand WorkNC Web Review Marc Freebrey
14:20 - 14:50 Brand WorkNC Product Strategy SL / CC
14:50 - 15:10 Brand Vero Business Systems SL / CC
15:10 - 15:30 Brand Customer Case Study TBC
15:30 - 16:00   Coffee / Tea  
16:00 - 17:00 Brand
WorkNC Roadmap and the Future
RB/SL/CC
17:00 - 17:15 Brand Customer Case Study TBC
17:15 - 17:30 Brand Customer Case Study TBC
       
19:30 - Late Group Conference Gala Dinner  

 

Monday 28th

Session

Presentation (Optional)

Presenter

17:40 - 18:30 Optional

The Importance of Branding & Media Usage in Manufacturing

Brand awareness is essential in today’s industrial equipment and services buying cycle.  Industrial buyers rely on sources and suppliers that they recognize and trust.  In this presentation, Travis will address issues around branding, media channels, vendor selection, lead acquisition and contact preferences amongst manufacturing professionals.  These insights will provide an overview of media use in manufacturing and what that means for supplier companies and marketing professionals targeting this unique audience.

Travis Egan, Group Publisher, Gardner Business Media

 

Tuesday 29th

Session

Presentation

Presenter

09:00 - 09:30 Brand How to Sell WorkXplore XM/LJ
09:30 - 10:00 Brand Customer Case Study TBC
10:00 - 10:20 Brand Target and Objective Setting SL
10:20 - 10:30 Brand Summary SL
10:30 - 11:00   Coffee / Tea  
11:00 - 11:20 Group Marketing Overview / Tricks Marc Freebrey
11:20 - 11:40 Group Group Case Study TBA
11:40 - 12:10 Group
Anatomy of an Effective Sales Process
A good sales process is a series of incremental steps, each leading progressively closer to a close.  We'll discuss some key ideas behind effective sales processes and effective sales pipeline management.  
Peter Svenneby
12:10 - 12:30 Group Thank You & Closing Thoughts  Richard Smith